How to get a Job Interview. I talk about the unconventional tactic I use to get job interviews and clients. I call up potential client companies and ask if I can come in and interview their owner and write about them on my blog. Example articles from my interviews: http://www.wildlandscaping.com/articles/
#1 Get it Together
Get online and find all the businesses in your area that you'd like to do business with. For me it was architects, landscapers, and interior designers. Favorite these websites and put them into a folder labeled "Potentials".
#2 Pick Up the Phone
Go to these sites and call every one of them. If they don't have a number then email them. When you talk to them tell the person on the other side that you are a fan of theirs; that you've seen their work and would love to come in and interview the owner so that you can write an article about them on your website. Assuming you're friendly and your voice doesn't sound like Gilbert Gottfried's, at least half will be flattered to make an appointment for you. At this stage I do not mention what I do. If they ask I'm happy to tell them, "I'm an entrepreneur and I'm looking for advice on how to run my new business." There's nothing wrong with flattery. When was the last time someone complimented you and it made you upset?
#3 Preparation and Research
It's your responsibility to learn everything you can about this client before going into their office. As an entrepreneur you will find that the internet can do more for you then it can for any other profession. Read through their entire website. Go to their social media pages. Find out what's happening with their company. The more you know about them when you go in, the more impressed they will be.
#4 Before the Interview
Never be late. Before you walk in the door switch your phone to airplane mode. The reason you do this is because you want to record the audio from your visit. If a call comes in your recording will be stopped. You'd be surprised how clear a recording is even when your phone's in your pocket. When you walk in, introduce yourself with a firm handshake. Be nice to the secretary. Get the secretaries card! I've learned that the secretary is the gatekeeper of most companies.
What started out as you interviewing them will turn into them interviewing you. The contents of the discussion naturally lead the conversation to, "So what is it that you do?". Make sure you have your tablet and your website already pulled up. I didn't have a tablet on my first interview. We used his computer. When you're asked what you do, make sure to make a good sell. Remember to be casual. You're not a car salesman. Understand that you may have a long term relationship with this person. Talk to them with respect, but treat them as a friend. This is how I got my first two major clients. I only had to do three interviews to do so. Before I left their office they had work for me. Those clients had brought me enough work to expand my company to three people. This is great, but it get's even better.
Note: Make sure to leave your business card with them. Ask for one of theirs too. Have you ever seen the movie American Psycho? People love showing off their business cards.
#6 Write Your Heart Out
Do not write a boring article. Write an article so damn good that the owner of the company has no choice but to put it on his/her facebook, twitter, website, LinkedIn. Imagine how Walter Isaacson would write after having a glass of Mangria. Finally, make sure to have the owner or secretary approve the draft before you post it. You don't have to, but it gives you another opportunity to reach out to them. It's also the right thing to do.
Note: There have been several cases where the client had work for me right away and said not to worry about writing an article. These are business savvy people as well. I can tell when they catch on to the master plan. They smile a certain way. They've always been impressed. Don't be surprised if you get asked to work on their marketing and outreach for them.
#7 Search Engine Optimization
When you write your article ensure to include links to the company's site. Write the company name in the heading and at least twice in the body. Whenever someone looks that company up you will come up in the search results as well.
#8 The Long Tail
I've had work sent to me three months after I interviewed someone. This is why you grabbed the secretaries card! Email the secretary a few times a year to see if they have any work that you can help them with. Remind them who you are. If you feel things went well, try calling them every four to six months or when you know it's a busy time of year for their industry. Sometimes emails get lost during times of feast.
Good luck! Share the article if it's motivated or given you any good ideas.
Here's an example article from one of my interviews: http://www.wildlandscaping.com/articles/
Tags: How to get a Job Interview, interview, jobs, how to get hired, how to find clients, how to get more clients, how, How-to (Media Genre), Job Interview, Work, following up, resume, writing a resume, Employment (Legal Subject)